Julia Doctoroff

Senior Implementation Consultant at makepositive

Julia is a 9x certified Senior Implementation Consultant at makepositive. She has a degree in creative writing and proves that it’s never too late to get started with a tech career. Julia is a celebrated member of the UK Salesforce community, having received the 2017 Golden Hoodie at Salesforce World Tour.

Native to San Francisco, California, Julia started as a Service Cloud user at VerticalResponse in San Francisco. Her job was to help customers design beautiful HTML email templates. She mostly used cases and Live Agent! Then she moved over to the Salesforce team and built a support community before community templates even existed. Now, Julia lives in London and works as an implementation consultant, leading client workshops, writing user stories and building solutions for clients. Clear communication is a fundamental part of her role.


What are your biggest goals in your life/career?

“My biggest goal right now is encouraging more women to speak at events.”


If you could do any job, what would it be?

“I’ve always wanted to be a technical writer. I’m maybe the only person who enjoys writing documentation.”


If you had to start learning Salesforce again, what is one tip or trick you wish you had known?

“No one knows everything about Salesforce, even CTAs. It’s okay to Google things or to ask for help – you can’t possibly remember all the details of Salesforce. You’re much smarter than you think you are, trust your instincts.”

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