Avril Kirwan

Global Project Manager (Salesforce.com) @ Domino Printing Sciences

Avril Kirwan has been with Domino Printing Sciences for more than 20 years.  She started in Finance and then moved into a Marketing Role where she was responsible for CRM for the UK part of the business.  After a few years she then became part of the management team with responsibilities for managing the Customer Support and Aftermarket teams as well as retaining Marketing & CRM responsibilities.  In 2010 Avril was offered a Global Role responsible for implementing a CRM system into all of the Domino Channels around the world.  Once Salesforce was implemented in all of the Domino Channels she then looked at implementing other tools to help the organisation.  CPQ was reviewed and trialled in North America and quickly added to the rest of the Channels as the benefits were huge to the business.  The Customer Support and Operation teams now manage Customer queries / issues through Service Cloud, Marketing teams use Campaigns / Pardot and Service teams use ServiceMax.