My first experience of Salesforce was back in 2003 when the software company I was working for launched a project to replace a failed Siebel CRM implementation with a Salesforce implementation. Even back then, we quickly realised Salesforce was far more than just a Sales Force Automation (SFA) tool.
After the initial project to satisfy the requirements of the business to produce a more accurate sales forecast, we implemented contract management and helpdesk functionality (Salesforce Cases) around the same customer record in Salesforce. With a little bit of effort we were able to automatically create opportunities for renewals and again, increase the accuracy of our revenue forecasts while eliminating manual effort for users.
You could say, that was the beginning of my love affair with Salesforce.
Salesforces’ product portfolio has expanded significantly since then, to help run sales, service, marketing and operations on a single business system. By leveraging the power of the Salesforce AppExchange you are able to add functionality with a few simple clicks and extend the reach of Salesforce to other parts of your business. More and more companies are buying into the vision that Salesforce is the platform of choice and is already considered as the place to go to view a 360 view of the customer.
There are over 3000 pre built applications on the Salesforce AppExchange that help you transform the work of other departments in your organisation. Take the finance department for example, which may be running on legacy accounting software or using many, many spreadsheets to perform their daily work tasks. Easily download applications from the Salesforce AppExchange to replace spreadsheet based systems or implement a product like Zumzum Financials, for a complete cloud financial management solution built 100% native on the Salesforce App Cloud.
This is why community events like InspireEast are great networking opportunities to not only learn from fellow Salesforce users, but also to network with Salesforce AppExchange partners.
Zumzum is delighted to be a Gold Sponsor of InspireEast and we look forward to seeing you at the event.